Phase 3 Plan and Explanation

 Scalability (Unlimited Budget): Build a World and a Brand to last generations
 * 1) Main Event: {VIDEO GAME} (The Showdown}.
 * 2) Monkey Wrench: {TV SHOW - LIMITED EDITION} (Something just rocked my world}.
 * 3) DIGITAL SERIES: (Ancillary narrative). 
 * 4) THEME PARK: (IAncillary narrative).