Phase 2 Plan and Explanation

 Diversified Initial Offering (Brand Velocity) ($250K): Expand the scope of the IP
 * 1) All In: {INDIE FILM} (Embracing the new world).
 * 2) MOBILE GAME: (Ancillary narrative). 
 * 3) Soapbox Revisited: {CONCEPT ALBUM} (These characters are important to the movement}.